Critical and Analytical Thinking
MGNT 4204: Creativity and Entrepreneurship
Analyze a company based on principles we have learned about creativity
In Creativity and Entrepreneurship class we were given a task of selecting a company and analyzing the company based on what we had discussed on what makes an organization creative. In the course I learned that creativity is developed by employees being empowered to be creative, rewarded for giving their creative ideas to the organization, and from the company investing their time and money into the development of their employees by offering training and seminars as well as giving access to knowledge through various outlets. Creativity is fostered through vertical and lateral communication and within Leo Burnett there are several internal networks and communities that allow your voice to be heard. Leo Burnett did a great job at fostering creativity and I discovered their strongest points are how they empower their employees to create the best advertisements in the industry.
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