Cultural Diversity
MKTG 4175: Advertising and Promotion
Advertising on a Global Cultural Spectrum research paper
Having a strong cultural diversity is imperative because we are working in a globalized world. I was able to conduct a research study on advertising strategies in different regions of the world. This research allowed me to understand the importance of companies creating advertising strategies that specifically targets a certain region instead of making one for the entire world. The research allowed me to understand how diverse individuals are not only throughout the world, but also in the United States of America. This project has also given me a strong appreciation for diversity and has inspired me to want to travel more to learn more about the uniqueness that we all possess.
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