Oral Communication
Advertising and Promotion: MKTG 4175
Having the ability to communicate efficiently and effectively is a very important skill for an individual to have. Below is a video of my research project that I presented in my Advertising and Promotion class titled, "Advertising Appeals on a Global Cultural Spectrum." The presentation of the research explained the importance of an advertising agency understanding the culture of the region they are advertising in as well as the importance of understanding various advertising appeals and how they are best used.
Having the ability to communicate efficiently and effectively is a very important skill for an individual to have. Below is a video of my research project that I presented in my Advertising and Promotion class titled, "Advertising Appeals on a Global Cultural Spectrum." The presentation of the research explained the importance of an advertising agency understanding the culture of the region they are advertising in as well as the importance of understanding various advertising appeals and how they are best used.